1. What is a thank-you letter after the presentation?2. Why is it important khổng lồ say thank you after a presentation?3. Key elements of a good-thank you letter4. Tricks và tips: how lớn say thank you after a presentation5. Samples of thank-you letters after presentations

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You’ve just successfully presented your hàng hóa to a potential customer. Congrats! You’ve made it halfway through lớn the sale. “Wait. Isn’t the work done at this point?” you might ask yourself. No way! According toInTouch, only 2% sales happen after the first meeting. It means you’re still to lớn put in some effort before you can celebrate. Luckily for you, you’re now on the most pleasant stage of the sales process. Now it is all about effective two-way communication with a prospective customer. The prospect has dedicated some time to lớn you; they have heard you và are now considering the purchase. Unless they forget about you altogether. Don’t let them bởi vì that by sending them a thank-you note.

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Stay with us lớn learn more about thank-you letters that work. We’ll answer the following questions for you:

What is a post-presentation thank-you letter?How & when vì chưng you thank someone for a presentation attendance?What should you include in your email?How to increase the chances of further cooperation with the recipient?And, finally, what bởi sample thank-you letters after a presentation look like?

Let’s get started with the basics.

What is a thank-you letter after the presentation?

What is this thank-you letter that you write after a prospective client has watched your presentation?

Basically, it’s a follow-up cảnh báo that you write lớn your prospective client after meeting

with them (face-to-face or via phone). It’s an thư điện tử in which you thank the people for taking the time to lớn learn about your business và its product. It can also be a handwritten note, a postcard, or a phone call. While each medium has its advantages, we’ll focus here on the email, as it:

is something that your prospect receives immediatelyallows you to fill in the information gaps by providing more materialsallows your prospect the time to lớn consider your offer once againis a non-pushy way to lớn remind them of yourself

We will talk here about the sản phẩm demonstrations which are your sales team’s area of expertise. You can, undoubtedly, extrapolate the information here onto other types of presentations:

Your company presentation at an industry eventA roadmap presentation to your teamA project presentation lớn your stakeholdersAn informative speech on a specific topic

Now, let’s get to the next subtopic & talk about why thank-you emails are so important.

Why is it important to lớn say thank you after a presentation?

Aside, obviously, showing appreciation, follow-up thank-you notes have a greater purpose. In fact, there is a number of objectives that you can reach with the help of a thank-you email.

It serves khổng lồ strengthen the relationship between your business và your potential customer.It reinforces the value that you have already generated.It facilitates further conversation through questions và answers to lớn them.It helps you build trust with your prospective customer.It gives you a chance lớn stand out from your competitors.It creates an additional sales opportunity by adding the missing arguments & filling in the informational gaps.It speeds up the sales process.

In general, for any business, a thank-you letter after a presentation should be a vital component of their branding strategy. It’s not just an additional sales tactic, but a mere gesture of politeness và a way of telling your prospects that you remember about them and their needs.

Now that we’ve convinced you of the importance of follow-up letters, let’s move on lớn the practical part. In the next paragraph, we’ll talk about the essential components of a thank-you email.

Key elements of a good-thank you letter

What makes your follow-up letter effective? How vì chưng you make sure that your addressee opens it? What vày you write inside to lớn keep your recipient engaged? What vì chưng you write in it? We suggest that you think about the answers lớn those questions right away and start preparing your sample thank-you letter after a presentation in advance.


Image courtesyof Freepik

To help you with that, we’ve shortlisted the following components for you.

Write a robust subject line

A great subject line is a key khổng lồ your e-mail opens. You will need lớn craft something that grabs the attention, stands out from the rest of the inbox content, and immediately suggests what the thư điện tử is about.

It needs to be relevant to lớn your message. If you are thanking a person, include “thanks” in your subject, and if you’ve attached additional materials, hint at this as well.

Importantly, keep your subject line short, up to lớn 65 characters. This way, it can be displayed entirely in the Inbox on desktop computers. In case your recipient reads their emails on a sản phẩm điện thoại device, you should either fit it into 30 characters or make sure that the first 30 characters encompass the central message.

Consider including the recipient’s name in the subject line. Personalizing your email from the start might get you an advantage over generic messages. But first, make sure it looks natural.


Thanks for your time with yesterday

, here are some answers lớn your questions re

Follow up from / và your questions answered

Start with the words of gratitude

Even if you’ve included a “thank you” in the subject line, you should still begin your e-mail by thanking the prospect for their time. You must understand that they have spent a part of their day on listening lớn you. Instead of hearing out your competitors. Or, rather than simply spend it on some other important assignments.

In fact, there is a number of things you can be grateful for:

Attending the presentationDedicating you some of their timeShowing their interest in your solutionAsking you some point-on questions

And so on...

Add a short presentation summary

After the words of gratitude, provide a brief recap of the presentation. First of all, don’t expect your prospect to lớn remember everything you showed them. Secondly, this is your chance khổng lồ highlight certain points that they might have missed out (and which, for example, constitute your advantage over competitors).

List all the main points that were covered in the presentation.Use bullet points to make the summary more readable.Recite your prospect’s key concerns and address them right away.Include the agreement which you’ve both reached.

Follow up on questions

Now it’s time to lớn include all the additional information that you find appropriate, relevant, và important. For a start, your prospect might have asked you questions that remained unanswered during the presentation. This is your chance lớn answer them. Besides, it will show the recipient that you remember their concerns and that you’re not withdrawing from an answer.

You can encourage them lớn ask even more questions, which will move the conversation forward. Alternatively, you can ask your own questions, such as, “Which features do you think are most beneficial for your business?” or “What would you like to improve about ?”

Finish with a professional closing

Always use a professional closing with your thank-you email. The usual “Best regards” with your name only doesn’t suffice. You must have your customized thư điện tử signature ready for all kinds of business communication.

What are the main components of your signature? Let’s go through them quickly:

Your nameYour position with the companyCompany’s nameCorporate logoCompany’s trang web URLBusiness phone numberSocial icons


If you need more visual examples of thư điện tử signatures,see our dedicated page.

Now that we’ve covered the basics of how to say thank you after the presentation in an email, let’s get lớn the tips and tricks. Below, you will learn how khổng lồ make your follow-up thank-you chú ý more effective.


Tricks and tips: how lớn say thank you after a presentation

looks professional,feels polite và not sales,has immaculate grammar,brings value khổng lồ the recipient,is perfectly timed,and facilitates the conversation.

So let’s proceed lớn the practical part.

Use a proper tone of voice

Your tone of voice is everything. It must be aligned throughout not just the current thank-you email, but also throughout your entire business correspondence with your prospective & existing customers. Be always polite and professional with your recipients. Be informative without sounding too smart và by no means salesy.

You must have your corporate voice và style guidelines at hand, based on your company’s values and principles. You should also take your buyer persona into account. If your product is meant for a younger audience & startups, write in a friendly rather than formal voice. And if your business caters to lớn the more respectable audience (the C-suite và corporations), then use more elaborate language (but no jargon, unless you’re dealing with a niche group of professionals exclusively).

Make it personal và relevant

Another mistake would be khổng lồ write a generic follow-up message. Under no circumstances should you copy và paste a thank-you lưu ý written for another customer. Better start writing your e-mail from scratch while having a particular person in mind, the addressee. Use the name of the person, preferably more than once throughout your letter. Mention specific things that are relevant lớn the particular recipient, such as their industry or details about their business (which they have shared with you).

Avoid mentioning things that are irrelevant lớn the current situation. & don’t lower yourself khổng lồ sharing some personal details with them. Even if you are friends with your prospect, keep personal relationships apart from business ones.

Add your presentation to the email

There is no better way khổng lồ keep the presentation fresh in the mind of your prospects than to lớn attach this very presentation to your follow-up email. It will serve as a good point of reference for your tương tác if they happen to lớn forget something. Additionally, it will show them that you are transparent và don’t keep anything to yourself only.


Make sure that the version of your presentation that you are attaching is fully consistent with the one that you showed them during your meeting with them. It is even better when you complement it with additional notes and highlights.

Make it look good và play with formatting

People are visual beings. Even well-read people will be uncomfortable seeing an uninterrupted chunk of text in the email. Make it super readable.

If you have more than one logical part, break your text into paragraphs.If you have long sentences, break them into shorter ones.If you have any lists, địa chỉ bullet points.If you have steps, number them.If you want to emphasize a specific statement, make it bold or highlight it with color.

Use the Hemingway phầm mềm to ensure the readability of your emails.

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Use readable fonts & lots of trắng space. Arrange your information logically, with the most important pieces of information in the beginning.

Check your grammar

Even if your thư điện tử is ultimately professional và engaging, a mere typo can be a major turnoff. So pay close attention to lớn what you are writing. Read the email carefully before sending it. Even better, read it several times. The rule of thumb is lớn spend even more time on editing and proofreading your message than on writing it.

If you have doubts regarding your grammar (for example, if you are not a native speaker), show your thư điện tử to someone whose writing is immaculate. You might also find apps lượt thích Grammarly useful lớn maintain your messages well-refined.


Answer all questions

It often happens so that your prospective customer asks you questions during the presentation, khổng lồ which you don’t have immediate answers. You shouldn’t view this as a problem. Instead, look at this as an opportunity for your further communication.

Take your time and write down the questions that they have asked you. Then, answer them in writing. Refer to the questions in the follow-up email and provide a comprehensive answer to each of them. Be specific when possible. For example, when the potential client asks you “How would the of help us improve our sales?”, give them a mô tả tìm kiếm of the solution you see followed by value estimates.

Ask additional questions

A follow-up email is also your chance to lớn show your prospects that you are willing to work extra on your sản phẩm to help them solve their particular problems. Ask them how exactly you can do that. “What vày you think could be improved in ?” “What important features are missing?” “If you chose our competitors, why exactly?”

Be ready for honest feedback. Even if you don’t lượt thích the answer, it will help you gain vital insights that would eventually help you win future customers.

Educate even more

Even if you have included everything in your presentation, there will be some areas left uncovered. Before writing a thank-you letter, think about what else you could tell about your product. Is this about additional features that you didn’t mention? Are there any extra uses for your product that you didn’t tell about, which you believe would be beneficial for your prospective customer? Write about those at the end of your email. You can even suggest the recipient arrange another meeting dedicated lớn the areas that you have missed.

Create an additional brochure

There is no need to lớn educate your prospect on your company’s product in the thư điện tử body. This will make it too long khổng lồ read và too hard khổng lồ concentrate. Instead, create a hàng hóa brochure & attach it to lớn your follow-up letter along with the presentation itself.


Image courtesyof Freepik

The information in the brochure must not repeat the info from the presentation but complement it. It can be an extended overview of the hàng hóa or a Q&A handbook. It’s up lớn you lớn pick the right format. Just keep in mind that your brochure should be readable, well-structured, visually appealing, và informative. You might consider hiring a designer to bởi the layout for you.

Create follow-up sequences

In the long run, one thank-you email is never enough. Aim for extended communication by creating a follow-up series. Stay updated on the decision-making process of your prospective customer. Let them know you are interested in working with them. Make yourself available for any further or additional inquiries & follow-up meetings.


You can break your informational đầu ra into a series: send your presentation along with the immediate thank-you email and your brochure along with the following one. Encourage questions in your third letter. At the same time, stay away from bombarding your recipient with correspondence: allow them some time to lớn contemplate your product and its advantages. Send the first cảnh báo immediately after the meeting, the next one in 3 days, then follow up after a week or so. Also, don’t forget to lớn provide value in each of your letters.

Remember that timing is everything

Bear in mind that your prospect might have viewed multiple presentations of products similar to lớn yours. If you don’t reconnect with them again, you might thua a client lớn the competition. Therefore, send your thank-you email as soon as possible, preferably on the same day that the demonstration took place. Otherwise, a competitor might take your potential client from you.

Even if your prospect didn’t have any communication with other solution providers, your follow-up letter might help trigger their decision in your favor.

Do you feel overwhelmed with all the information? Let’s now switch khổng lồ sample thank-you letters after a presentation. They will help you visualize what a good follow-up thư điện tử should look like.

Samples of thank-you letters after presentations

In this section, we are molding the information above into a few practical templates for post-presentation emails. Feel không lấy phí to use them but don’t forget to replace the placeholders with your details.

Below are the examples: thank-you letters after a presentation.

••Sample thank-you email #1 •••

Subject line: Following up on our today’s call re

Hello ,

Thank you for our lunchtime conversation.I am grateful for the time you và your team took lớn see in action. It flatters me that the key features of our solution address your immediate business needs, as you have mentioned.

For your convenience, below is a quick recap of the presentation:

We have talked about how can help you , , và .We have covered creating và managing individual profiles within your company’s account và delegating tasks.We have tried creating campaigns and managing them from your Dashboard.We have discussed the Results and Reporting section.

As promised, please find the links to the recording below:

I will follow up with you once again later this week. Meanwhile, feel miễn phí to message or call me if you have any questions.

Have a wonderful day!

••• Sample thank-you e-mail #2 •••

Subject line: Answering your questions about

Hi ,

First of all, let me thank you for our điện thoại tư vấn today. It was a pleasure meeting you and learning more about how your company disrupts the fintech industry.

As promised, I’ve attached the presentation of below. If you have any further questions, feel không tính tiền to tương tác me via email or just hotline me at .

I appreciate all the spot-on questions that your colleagues have asked.

One question from was regarding integration with other services. I have attached the full danh sách of our integrations lớn this email. We are continuously working on expanding their list. Please feel miễn phí to make your suggestions.

asked about the trial version. I’ve consulted with our CEO, và she agreed to a 3-months Premium trial. I hope that your team can try và feel all advantages of during this time.

Please let me know what you think.

Kind regards,

••• Sample thank-you thư điện tử #3 •••

Subject line: A pleasure speaking with you today. Here’s a quick recap

Hello again ,I’m incredibly grateful for our conversation earlier today. I’m excited that you’ve enjoyed our .

For your future reference, here is a quick recap of our meeting.

I have shown you the key features of and how they can help you achieve your goals.You, , & have tried creating accounts & test campaigns.You have seen the Analytics page & learned about the insights you obtain.Your team has asked me some important questions. I have written down the answers in a separate document (see attachment #1).You have inquired about the alternative pricing plans. Please see the plans compared in attachment #2.We have agreed on the second gọi in a week’s time, .

Also, please find the presentation PDF in attachment #3.

If you have any questions, I am available at this e-mail address or

Looking forward to our conversation next week!

Kind regards,


As you can see, writing a thank-you thư điện tử after a successful sales presentation is a total must. It is not only a polite way to remind your prospects of yourself but a chance to strengthen your further communication và address any issues that were not covered during the presentation.

To make sure your follow-up cảnh báo stands out & creates a good impression, include:

A powerful subject lineA thank youA brief recap of the conversationAnswers to your prospect’s questionsAny additional materials that might be usefulYour business signature

In case you need a reference point, feel free to use our samples of thank-you letters after the presentation above.

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Happy hunting!

On a different note, what if you’ve conducted a sensational presentation, your prospect has already agreed on another meeting, but you cannot make it? You’ll need a cancellation email asap. Learn how to write polite meeting cancellation emails in our earlier article.